The Tri-State area continues to grow. What makes it unique? What changes are taking place demographically? What are some of the key characteristics of the people that live here? And is the newspaper industry really on it’s way out?

We continue to hear and read about the demise of newspapers as the Internet has become more prevalent among today’s consumers. Rusty Cunningham will give us the story on how consumers are using the La Crosse Tribune/Winona Daily News and their web sites. He will share highlights about Lee newspaper's corporate identity and goals, how it’s product portfolio is continuously changing to meet today’s reader and advertiser demands, who’s reading what these days and what the future holds.