The mission of the La Crosse Area Advertising Federation is to serve as a resource and support organization to build a sense of community for advertising, marketing, public relations and media professionals through educational opportunities, professional and personal development and recognition, and the encouragement of future professionals in the industry.

The La Crosse Area Advertising Federation is a non-profit organization that works to promote the business of advertising as an integral part of the local community. As a multi-faceted organization, the La Crosse Area Advertising Federation helps not only businesses and professionals, but college students and non-profit community service organizations as well.

The La Crosse Area Advertising Federation (LAAF) was first established as the Great River Advertising Federation. In the late 1990s, hard times fell upon the club and it was disbanded. It took several years before an energetic group in the industry came together and rebuilt the organization under the name "The La Crosse Area Advertising Federation." We are hoping to be approved for acceptance back into the American Advertising Federation this November. This approval will depend on our ability to acquire a solid membership.

The club’s standing is Division IV with 100 or less members. The LAAF participates in all District and National Conventions and has had members holding office in both as well.

The LAAF is a member of the 8th District and the American Advertising Federation. The 8th District is comprised of four states; Minnesota, North Dakota, South Dakota and Wisconsin. There are 13 professional ad clubs totaling over 1,000 members and 166 college chapters. For more information on the 8th District visit  www.aaf8.org.

Additionally, every member of the LAAF is also a member of the American Advertising Federation. As the "Unifying Voice for Advertising," the American Advertising Federation (AAF), headquartered in Washington, D.C., with a Western Region office in Newport Beach, Calif., is the trade association that represents over 50,000 professionals in the advertising industry. AAF's 130 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its college chapters. For more information on the American Advertising Federation visit www.aaf.org.

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